Rapha is not a brand that regularly engages in price cuts, even ditching the annual Black Friday frenzy in favour of ‘ride events.’ However, the current state of health of the cycling industry is also not in order, and Rapha appears to be considering cashing in on its stock for the second time this year.

The challenges facing the cycling industry post-Covid have been well documented, with some of the more high-profile losses including WiggleCRC and distributor MooreLarge. Rapha was not immune either, reporting a £12m loss in 2023 and closing its North American office in April.

While none of this is good news, industry experts have noted signs of hope in the near future. Meanwhile, events like the Rapha summer sale provide an opportunity for consumers to pick up consistently highly rated cycling gear in both the UK and North America for up to 40% off.

There’s no word yet on how long the sale will last, but I expect these queues to move quickly given the rarity of Rapha’s sales.

Rapha Summer Sale

My Top 7 Picks

We’re featuring Rapha because of its absolute rarity. There are plenty of brands that we rate highly and that make top-quality cycling gear, so if those picks don’t interest you, take a look at our buying guides, such as our best waterproof jackets or our best shoes for gravel cycling .