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“Bisleri advocates for hydration through a robust sports marketing program and creates a strong emotional bond with consumers. I am excited to partner with the Professional Golf Tour of India and collaborate with Golf, a unique sport that challenges both physical and mental stamina,” said Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Uttam Singh Mundy, CEO, Professional Golf Tour of India, said, “We expect the second half of the PGTI season to be highly competitive. Our efforts are focused on providing maximum playing opportunities and we are confident that professionals will enjoy the experience. We would like to express our gratitude to all the brands who have partnered with us this season and provided vital support to the growth of golf in India. We look forward to a long and mutually beneficial partnership. We wish all players the best of luck as we enter an exciting second half of the season.”

With a legacy of over 50 years, Bisleri is the hydration expert in the country and sports marketing is an extremely important part of the brand to build on its strategy and connect with its large consumer base, especially Gen Z. Bisleri has a robust sports marketing program across genres with hydration partnerships that include 5 Indian Premier League teams (Mumbai Indians, Gujarat Titans, Royal Challengers Bengaluru, Rajasthan Royals, Delhi Capital), 5 Indian Football League teams (Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyan FC and FC Goa), 4 Procam International Marathons in Mumbai, Delhi, Bengaluru and Kolkata, Dubai Marathon, Ladakh Marathon, Ras Al Khaimah Marathon, 5 teams in UAE IL T20 League, Ultimate Table Tennis League, Professional Golf Tour of India, Moto GP Bharat and of course, the National Games with pride.

By connecting with different sports and athletes, we are solidifying our position as the preferred hydration option for fitness enthusiasts.

With a legacy spanning over 50 years, Bisleri International Pvt. Ltd. has grown into one of India’s largest premium beverage businesses. Manufacturer of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification process. It remains true to its core value of providing pure, safe and healthy water to consumers.

Bisleri International has a strong presence in the Indian and UAE markets with 128 operational facilities and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks. It offers a variety of beverages made for every occasion. Be it the promise of goodness, safety and purity with Bisleri Mineral Water or a daily dose of health with Vedica Himalayan Spring Water. Bisleri International has also ventured into fun-filled beverages with a variety of carbonated beverages available in multiple flavors such as Lemonade, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform Bisleri@Doorstep. This D2C platform assures customers that they will get a secure and uninterrupted supply of their most trusted brand at their doorstep.

The core values ​​of Bisleri International are to drive growth and embed sustainability by acting responsibly in all aspects of the business. The organization announced Sustainability 2.0 with Bisleri Greener Promise, which focuses on creating a greener future for all by implementing initiatives within its recycling, water conservation and sustainability program.

To learn more about Bisleri International, our people, our brands and our OSR initiatives, visit www.bisleri.com.

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